HELPING BUSINESSES GROW WITH CLARITY AND CONFIDENCE.
The Growth Edit exists to help ambitious businesses find clarity, sharpen their direction, and scale what matters with purpose and confidence. From brand foundations to marketing strategy, commercial models to operational systems, I help you cut through the noise and unlock intentional growth.
Services
Brand. Marketing. Commercial. Operations. Covered.
BRAND
- Values & tone of voice
- Clarify your value proposition
- Define your target audience
COMMERCIAL STRATEGY
- Set SMART objectives
- Pricing strategies
- Define sales channels
Marketing
- Audience segmentation strategies
- Customer journey mapping
- Go-to-market planning
- Asset production
OPERATIONS
- Operational structure
- Technology & tools to improve operations
- Process and workflows
ABOUT.
JOELLE Dulaurens
I’m the founder of The Growth Edit and a long-time lover of smart ideas, bold brands, and building things that last.
With over 17 years of experience across diverse industries, I specialise in helping businesses grow through strategic brand and marketing direction, cross-functional commercial strategy, and seamless execution.
From global giants like Apple to emerging brands, I’ve led high-impact marketing, commercial and operational strategies and now, I bring that experience to ambitious businesses ready for what’s next.
My approach is grounded in clarity, collaboration, and intentional growth, because scaling should feel focused, not overwhelming.
GROwth chat
Ready to unlock clarity and momentum?
Book your free 30-minute discovery call to explore how The Growth Edit can support your next phase of growth. No pressure, just a smart starting point.
